Realize your brand vision with Vantage from VMS.

Vantage is more than a single solution — it's a true platform to measure, map and report on all your integrated communication campaigns — from macro to micro levels. It's your single service for media monitoring/ management and competitive intelligence for news coverage and advertising. Track brand reputation and message synchronization across all media, monitor and analyze trends and assess performance management and ROI.

Vantage's easy-to-read, intuitive dashboards and tools give you actionable big-picture metrics, with the ability to drill down to more granular views – and drill down further to the actual ads and editorial content driving performance. So you can continually measure and optimize your ad and PR efforts. Assess multi-channel campaign effectiveness. Synchronize and optimize messaging. Detect and counter competitive threats. Seize advantage and realize your vision for communications success.

IMI Center Customize your main Vantage dashboard to give you at-a-glance views of your integrated communications performance. Use Media Prominence metrics to gauge campaign impact relative to your category and competitors. Track the brands, competitors and trends that are most important to you. Get news and alerts when your company is mentioned in the news – or when a competitor's news story or campaign breaks. Then drill down to see actual content and data – both ads and segments – within minutes of airing or appearing.
Messaging Center Break down the silos between advertising and PR, and truly synchronize your communications. Vantage lets you assess your editorial messaging and the way its being reported by the media. See if your coverage is in synch with your advertising. Uncover disconnects and develop strategies to positively align your communications. Vantage also lets you monitor competitive messaging and industry messaging – with the ability filter messaging by region and by trend/topic.
Trend Center Keep your finger on the pulse of the media landscape with trend tracking and analysis. Choose the key words you want monitored — hot news topics, new industry buzz words, emerging products, competitors and brands — so you can quickly spot problems and opportunities in time to take action.