Introducing Vantage.
Your one platform for marketing
performance management.
The ability to measure and demonstrate the true impact of your integrated communications efforts has long been the ultimate, unreachable goal for marketing professionals.
Until now. Introducing VMS Vantage — the breakthrough solution that gives you actionable views of your online and offline communications effectiveness.
Vantage is the latest product innovation from VMS, the leader in news and competitive ad monitoring solutions for over 25 years. With Vantage, VMS brings together best-of-breed content,
data, analytics and professional services to provide fully integrated, dashboard views of your company/brands and your competitors across PR and advertising — and across all major
media channels.
Vantage. The big picture. 
Vantage is the first Web-based media intelligence platform that measures and reports on integrated communications performance. Only Vantage brings together the
industry's most comprehensive advertising and editorial content/coverage from VMS, spend and occurrence data from Nielsen, SQAD and other leading sources,
along with your own and third-party data. And only Vantage gives you proprietary performance metrics that demonstrate the correlation between integrated marketing
activity and business outcomes.
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Gauge integrated marketing performance with the all-new Integrated Media Intelligence Index
For the first time, measure your integrated advertising and PR efforts across all channels, relative to your defined category and competitors – and based on your key performance indicators.
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Drill down to see key trends and performance indicators
Use Vantage to view KPIs such as reach, impressions, spend, occurrence, media value equivalence and more. Track key industry and media trends – and see if your messaging is in synch with those trends, as well as if your ad and PR messaging are aligned.
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Sort, filter and view data in myriad ways
View performance over time, across geographic locations, across media and relative to specific competitors.
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See how share of media impacts business outcomes
View real-time snapshots of Share of Discussion (unpaid media), Share of Voice (paid media) and collective Share of Integrated Media for you and your competitors – with data correlated to business outcomes.
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Drill down to see actual ad/editorial content
View actual advertising and editorial content – ads, articles, segments, spots, posts and more – that are driving performance and shaping your competitive landscape.
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